THE GREAT RACE. A STORY OF THE ZODIAC
Please share this story and make this the first ever Year of the Elephant. The year we stop the ivory trade. The year more elephants are born than slaughtered. The year we finally save the elephant from extinction. WildAid Presents - The Great Race - A Story of the Zodiac All the animals travelled far and wide for a Great Race to decide the 12 Signs of the Zodiac. The Jade Emperor lined them all up at the riverbed for the race to start. One animal, with the biggest heart, taught all the animals a lesson that day. One which led the Jade Emperor to make a great promise. But what could that be?
A film by Tundra*
Winner at Cannes Lions - Best PR Campaign
Narrated by Sir Trevor McDonald
Directed by Espen Haslene
Illustrations by Karine Faou
Animators: Phoebe Halstead, Oscar Granse and Espen Haslene
Sound FX: Sam Robson
Music: Tom Player
Produced by Annex Films in association with Grey London
Written by Dominic Butler, Liam Riddler and Ben Clapp
THE GREAT RACE. A STORY OF THE ZODIAC
A book by Tundra*
Conservation charity WildAid are marking World Book Day and World Wildlife Day on March 3rd by releasing The Great Race, a children’s book that explains the plight of the African Elephant.
It is part of WildAid’s Year of the Elephant campaign, which aims to build on recent momentum and make 2016 the year more elephants are born than killed, and the year that the illegal ivory trade is shut down once and for all.
The Great Race – a children’s book and short animated film narrated by Sir Trevor MacDonald – is a twist on the ancient tale of the Chinese Zodiac, as told by elders at Chinese New Year.
The traditional story of the ‘great race’ to decide the twelve signs of the Zodiac has been reimagined to feature a new animal: an elephant, who needs our help now more than ever.
The Year of the Elephant campaign was launched last month to coincide with Chinese New Year. The world’s largest ivory market is in China, but the country has recently vowed to phase out commercial ivory sales, alongside the US and Hong Kong.
WildAid is calling for the worldwide closure of ivory markets and is asking these three countries to follow through with their pledges by providing a detailed timeline for the phasing out of commercial ivory sales.
To date, the campaign has received more than 325 million impressions on social media, helped by celebrities including Yoko Ono, Lupita Nyong’o, Ricky Gervais, Ellen DeGeneres, Leonardo Di Caprio, Jackie Chan, Sir Richard Branson and Arianna Huffington.
